UPDATE: Morgan Stanley Upgrades Zillow Following AlphaWise Survey

In a report published Monday, Morgan Stanley analyst Scott Devitt upgraded the rating on

NASDAQ: Z) from Underweight to Equal-Weight, and raised the price target from $77.00 to $80.00. In the report, Morgan Stanley noted, “Our survey suggests there is minimal differentiation in quality of leads and return on invested marketing dollars between Zillow, Trulia, and Move. Given the apparently similar quality of traffic among these sites, we believe Zillow is positioned to be the category winner as it has the largest audience.” Zillow closed on Friday at $78.88.