Analyst Makes the Case Facebook Will Steal Share from TV Ad Market
William Blair analyst Ralph Schackart reported that Facebook (NASDAQ: FB) may take share away from traditional TV advertising after talking with advertisers and advertising technology companies.
Schackart commented that Facebook may expand their video advertising by either building/ acquiring a video ad exchange or partnering/acquiring with an established video publisher. The company is looking to increase its available video inventory in the greater than $200 billion TV ad market.
Facebook closed at $58.23 on Wednesday and shares have traded as low as $56.67 today, down 2.75%.
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