Market Overview

Analyst Makes the Case Facebook Will Steal Share from TV Ad Market

Related FB
Facebook Up After Hours On Q2 Earnings Beat
Markets Mostly Higher As Earnings Season Continues To Impress
Facebook Logs 2Q Beat (Fox Business)

William Blair analyst Ralph Schackart reported that Facebook (NASDAQ: FB) may take share away from traditional TV advertising after talking with advertisers and advertising technology companies.

Schackart commented that Facebook may expand their video advertising by either building/ acquiring a video ad exchange or partnering/acquiring with an established video publisher. The company is looking to increase its available video inventory in the greater than $200 billion TV ad market.

Facebook closed at $58.23 on Wednesday and shares have traded as low as $56.67 today, down 2.75%.

Posted-In: Ralph Schackart William BlairAnalyst Color News Rumors Analyst Ratings

 

Most Popular

Related Articles (FB)

Around the Web, We're Loving...

Partner Network

Get Benzinga's News Delivered Free