Market Overview

Analyst Makes the Case Facebook Will Steal Share from TV Ad Market

Share:
Related FB
If Market Heads Lower, Facebook Is Positioned To 'Buck The Trend'
Report: Facebook Adds Photo Upload Features
The Vetr community has upgraded $FB to 3.5-Stars. (Vetr)

William Blair analyst Ralph Schackart reported that Facebook (NASDAQ: FB) may take share away from traditional TV advertising after talking with advertisers and advertising technology companies.

Schackart commented that Facebook may expand their video advertising by either building/ acquiring a video ad exchange or partnering/acquiring with an established video publisher. The company is looking to increase its available video inventory in the greater than $200 billion TV ad market.

Facebook closed at $58.23 on Wednesday and shares have traded as low as $56.67 today, down 2.75%.

Latest Ratings for FB

DateFirmActionFromTo
Jun 2015Mizuho SecuritiesInitiates Coverage onBuy
Jun 2015JMP SecuritiesMaintainsOutperform
Jun 2015Brean CapitalMaintainsBuy

View More Analyst Ratings for FB
View the Latest Analyst Ratings

Posted-In: Ralph Schackart William BlairAnalyst Color News Rumors Analyst Ratings

 

Related Articles (FB)

Around the Web, We're Loving...

Get Benzinga's Newsletters