Market Overview

Analyst Makes the Case Facebook Will Steal Share from TV Ad Market

Share:
Related FB
Recode: Sorry Facebook, You Are A Media Company
Talking Tech In Detroit: Working With React To Create A High-Speed News Platform
The Vetr community has upgraded $FB to 3.5-Stars. (Vetr)

William Blair analyst Ralph Schackart reported that Facebook (NASDAQ: FB) may take share away from traditional TV advertising after talking with advertisers and advertising technology companies.

Schackart commented that Facebook may expand their video advertising by either building/ acquiring a video ad exchange or partnering/acquiring with an established video publisher. The company is looking to increase its available video inventory in the greater than $200 billion TV ad market.

Facebook closed at $58.23 on Wednesday and shares have traded as low as $56.67 today, down 2.75%.

Latest Ratings for FB

DateFirmActionFromTo
Jul 2016Pacific CrestMaintainsBuy
Jul 2016JMP SecuritiesMaintainsMarket Outperform
Jul 2016JefferiesMaintainsBuy

View More Analyst Ratings for FB
View the Latest Analyst Ratings

Posted-In: Ralph Schackart William BlairAnalyst Color News Rumors Analyst Ratings

 

Related Articles (FB)

View Comments and Join the Discussion!