UPDATE: Stifel Reiterates on VF on Improving Visibility for FY14

In a report published Friday, Stifel analyst Jim Duffy reiterated a Buy rating on

, and raised the price target from $235.00 to $280.00. In the report, Stifel noted, “Cooperative seasonal weather in both the US and Europe and evidence of sell-through strength in both wholesale and DTC channels for The North Face and Timberland brands (combined approximately 1/3 of annual revenue) increase our confidence in brand relevance, FY4Q13 results, and orders for fall/holiday FY14. In particular, we are encouraged by 1) merchandising and systems enhancements for The North Face DTC platform and 2) checks that show improving demand for Timberland products and data from SportScanInfo that points to improved quality of demand (fewer units through volume channels, improved share in specialty and national accounts, and double digit improvement in ASP's for 2013).” VF closed on Thursday at $238.48.