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UPDATE: Pivotal Research Group Initiates Coverage on on Best Market Position

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In a report published Friday, Pivotal Research Group analyst Brian Wieser initiated coverage on (NYSE: CRM) with a Buy rating and $66.00 price target.

In the report, Pivotal Research Group noted, “ is the company best positioned to capitalize on the growing role of technology in the broadly-defined field of marketing. Their focus contrasts with other efforts to apply technology to related areas, such as the narrower sphere of ad-tech. While ad-tech retains its importance in facilitating efficient media buying and selling, we see marketing technology as a much bigger long-term opportunity, and we view as the leading provider of these technologies at this time. We are initiating coverage with a BUY rating and a $66 FY2015 (for the period ending January 2015) price target, 24% above yesterday's close.” closed on Thursday at $53.05.

Latest Ratings for CRM

Nov 2015Morgan StanleyMaintainsOverweight
Nov 2015Pacific Crest MaintainsOverweight
Nov 2015BernsteinMaintainsUnderperform

View More Analyst Ratings for CRM
View the Latest Analyst Ratings

Posted-In: Brian Wieser Pivotal Research GroupAnalyst Color Initiation Analyst Ratings


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