UPDATE: J.P. Morgan Initiates Coverage on Criteo SA with Overweight Rating, $42 PT on Strong Play on Secular Shift to Performance Display Advertising

In a report published Monday, J.P. Morgan analyst Doug Anmuth initiated coverage on Criteo SA CRTO with an Overweight rating and $42.00 price target. In the report, J.P. Morgan noted, “We are initiating coverage of Criteo with an Overweight rating and $42 YE'14 price target. We believe Criteo is well positioned to benefit from the shift in display ads toward real-time bidding and programmatic buying as we believe the company has strong technology and scale advantages. Criteo solves a fundamental challenge for eCommerce, travel, and other transactional companies by finding, engaging, and converting customers cost-effectively, and making display perform like search.” Criteo SA closed on Friday at $34.06.