Market Overview

UPDATE: Sterne Agee Downgrades The Fresh Market On Struggles To Build Brand Equity

Related TFM
Morgan Stanley Predicts Strong Growth In Organic Food
Longbow Resumes Coverage On Specialty Food Names, Organic Grocers

In a report published Friday, Sterne Agee analyst Charles Grom downgraded The Fresh Market (NASDAQ: TFM) from a Buy rating to a Neutral rating and lowered the price target from $59.00 to $44.00.

In the report, Sterne Agee says "TFM is a great concept in markets where shoppers know the brand. Unfortunately, its growing pains outside its core SE base have been painful (and could continue to be) as: 1) TFM struggles to build brand equity acquiring new shoppers and 2) competition heats up. This could lead to lower 4-wall returns going forward and/or TFM lowering its LT store goal of 500 locations. Layer a more fragile shopper into the mix and these issues are amplified. We are downgrading to Neutral as a result."

The Fresh Market closed on Friday at $50.40.

Latest Ratings for TFM

Nov 2014JP MorganMaintainsNeutral
Nov 2014Longbow ResearchAssumesUnderperform
Nov 2014Credit SuisseMaintainsUnderperform

View More Analyst Ratings for TFM
View the Latest Analyst Ratings

Posted-In: Charles Grom Sterne AgeeAnalyst Color Downgrades Analyst Ratings


Related Articles (TFM)

Around the Web, We're Loving...

Get Benzinga's Newsletters