Market Overview

UPDATE: Sterne Agee Downgrades The Fresh Market On Struggles To Build Brand Equity

Related TFM
Stock Market News for April 15, 2014 - Market News
UBS Securities Sees Plenty of Upside for The Fresh Market

In a report published Friday, Sterne Agee analyst Charles Grom downgraded The Fresh Market (NASDAQ: TFM) from a Buy rating to a Neutral rating and lowered the price target from $59.00 to $44.00.

In the report, Sterne Agee says "TFM is a great concept in markets where shoppers know the brand. Unfortunately, its growing pains outside its core SE base have been painful (and could continue to be) as: 1) TFM struggles to build brand equity acquiring new shoppers and 2) competition heats up. This could lead to lower 4-wall returns going forward and/or TFM lowering its LT store goal of 500 locations. Layer a more fragile shopper into the mix and these issues are amplified. We are downgrading to Neutral as a result."

The Fresh Market closed on Friday at $50.40.

Posted-In: Charles Grom Sterne AgeeAnalyst Color Downgrades Analyst Ratings

 

Most Popular

Related Articles (TFM)

Around the Web, We're Loving...

Partner Network

Get Benzinga's News Delivered Free