Goldman Sachs Previews Facebook's 3Q13 Results

In a report published Wednesday, Goldman Sachs analyst Heather Bellini previewed Facebook, Inc. FB 3Q13 results. Facebook will report 3Q results after the close on October 30th. Bellini noted an upside to mobile ad expectations for both Goldman Sachs and the consensus of $729M and $791M, respectively. Goldman Sachs forecasts desktop sales of $890M versus consesus of $914M. The analyst expects impression growth of 38% YoY and CPMs of $0.24. Goldman Sachs commented, "With the majority of our contacts reporting significant qoq growth in mobile spend and larger budget share for mobile, we see upside risk to both our mobile estimate and consensus." Goldman Sachs reiterated their Buy rating and commented on new products including video ads, graph search and Instagram. Bellini added that advertisers are impressed with Facebook's ROI spending. Facebook closed at $51.13 on Wednesday and is currently trading +1.49%.