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UPDATE: Jefferies Initiates Coverage on The Kroger Co. on Positive Outlook, Fair Valuation

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In a report published Tuesday, Jefferies analyst Mark Wiltamuth initiated coverage on The Kroger Co. (NYSE: KR) with a Hold rating and $45.00 price target.

In the report, Jefferies noted, “Kroger is on a roll, striking the right balance between planned gross margin sacrifice and sales growth. The company is consistently out-comping and outearning its conventional grocery peers. As valuation has now recovered to near pre-recession levels, we view KR as fairly valued and expect KR shares to grow 10-12% with earnings growth.”

The Kroger Co. closed on Monday at $39.90.

Latest Ratings for KR

Sep 2015CitigroupMaintainsBuy
Sep 2015JefferiesMaintainsHold
Sep 2015BarclaysMaintainsEqual-weight

View More Analyst Ratings for KR
View the Latest Analyst Ratings

Posted-In: Jefferies Mark WiltamuthAnalyst Color Initiation Analyst Ratings


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