Market Overview

UPDATE: J.P. Morgan Downgrades Kellogg Company on Recommended Cautious Stance

Related K
US Stock Futures Signal Lower Start On Wall Street
Kellogg Acquires Egypt's Mass Food Group for $50M in Cash

In a report published Tuesday, J.P. Morgan analyst Ken Goldman downgraded the rating on Kellogg Company (NYSE: K) from Neutral to Underweight, and lowered the price target from $65.00 to $58.00.

In the report, J.P. Morgan noted, “We recommend investors exhibit a level of caution with Kellogg. Because of our top line concerns, we are lowering 2013E to a Street-low $3.71 from $3.75 (consensus $3.79), and 2014E to $4.00 from $4.02 (consensus $4.09). We observe the particularly difficult comparison approaching in 4Q13E. Our concern derives from slumping trends in Nielsen Co. xAOC-tracked channels, which we think could cause the company to report lower-than-expected earnings. We establish a December 2014 price target of $60; our previous December 2013 target was $65. We expect some pushback on this call, as K already has fallen 11% in the last month (SPX flat). But the group as a whole has not performed much better (-3% median over the last month) and K's short interest ratio is well off its summer peak. K may not have enough downside ‘juice' left to be a strong absolute short, but on a relative basis we might pair it against other names we prefer.”

Kellogg Company closed on Monday at $60.64.

Latest Ratings for K

Aug 2015Societe GeneraleUpgradesSellHold
Aug 2015CitigroupUpgradesNeutralBuy
Jun 2015Deutsche BankMaintainsHold

View More Analyst Ratings for K
View the Latest Analyst Ratings

Posted-In: J.P. Morgan Ken GoldmanAnalyst Color Downgrades Analyst Ratings


Related Articles (K)

View Comments and Join the Discussion!

Get Benzinga's Newsletters