Market Overview

PAA Research Sees Trulia as #3 in Residential Real Estate Listing Market, Expects Stock to Move 'Appreciably Lower'

Move Inc. CEO: We Are Outpacing Zillow-Trulia Growth By 'Quite A Margin'
SunTrust's Peck Upgrades Zillow To Buy

In a report from PAA Research on Trulia (NYSE: TRLA) Friday, the firm suggested shares may move "appreciably lower."

Analyst Bradley Safalow said Trulia is "at best a questionable" number two in the market for residential real estate listings, and more likely the number three player.

Safalow believes Zillow (NASDAQ: Z) and are the primary sources for consumers looking for real estate information.

Safalow had other bearish comments in his report: he is concerned Trulia's traffic may decelerate "dramatically" over the next six to 12 months, eventually falling "well behind" the curve in marketing residential real estate.

The analyst called the company's recent purchase of Market Leader a "poor use" of holder capital.

With shares of Trulia up 0.2 percent to $29.87 Friday morning, PAA's $20 price target represents potential downside of about 33 percent.

Latest Ratings for TRLA

Oct 2014Deutsche BankMaintainsHold
Jul 2014Deutsche BankDowngradesBuyHold
Jul 2014NeedhamDowngradesBuyHold

View More Analyst Ratings for TRLA
View the Latest Analyst Ratings

Posted-In: Analyst Color Analyst Ratings


Related Articles (Z + TRLA)

View Comments and Join the Discussion!

Get Benzinga's Newsletters