UPDATE: Goldman Sachs Raises PT on Google on Enhanced Campaigns

In a report published Wednesday, Goldman Sachs analyst reiterated a Neutral rating on Google

, and raised the price target from $700.00 to $760.00. In the report, “Enhanced Campaigns is a platform that enables simple ad campaign management, which Google argues is critical given the evolution of consumer buying behavior in a constantly connected multi-device world. Enhanced Campaigns includes new bidding tools (that can adjust for user device – mobile or desktop/ tablet, location, and time), smarter ads and extensions (e.g. call extensions appear across devices enabling click to call and related analytics), and advanced reporting. Our discussions with marketers at the conference suggest relatively low levels of awareness around Enhanced Campaigns at this point, though the feedback we did hear was optimistic.” Google closed on Tuesday at $812.42.