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UPDATE: Morgan Stanley Upgrades BlackBerry to Overweight; Mix Shift to BB10 to Boost Margins, ASP

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Morgan Stanley upgraded BlackBerry (NASDAQ: BBRY) from Underweight to Overweight and raised the price target from $10.00 to $22.00.

Morgan Stanley analyst Ehud Gelblum commented, "We are upgrading BBRY to OW from UW on the thesis that the mix-shift of devices away from BB6/7 and to BB10 expands GM and ASP, even after assuming a lower service attach rate on BB10 and very unheroic assumptions on numbers. Raising ests above the Street and PT to $22 from $10."

BlackBerry closed at $15.03 on Tuesday.

Latest Ratings for BBRY

DateFirmActionFromTo
Jul 2015Morgan StanleyUpgradesUnderweightEqual-weight
Jul 2015MacquarieMaintainsUnderperform
Jun 2015Imperial CapitalMaintainsIn-line

View More Analyst Ratings for BBRY
View the Latest Analyst Ratings

Posted-In: Morgan StanleyAnalyst Color Upgrades Analyst Ratings

 

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