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UPDATE: BTIG Initiates JC Penney at Buy, Says Current Risk/Reward Profile is Attractive

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Appliances back at J.C. Penney (Seeking Alpha)

BTIG analyst William Frohnhoefer published a report on JC Penney (NYSE: JCP) that initiated coverage with a Buy rating with a price target of $22.

In the report, BTIG stated, "J.C. Penney (JCP) has suffered a number of operating reversals and negative headlines in recent quarters. While we expect continued volatility, we believe that the shares represent an option on the ultimate outcome of the firm's transformation, and that this option is accompanied by a number of levers which favor the equity investor. Given JCP's current situation, we step away from a traditional retail analysis of JCP and take a creditfocused view. In our opinion the current risk/reward profile is attractive."

On Wednesday, JC Penney closed at $15.65.

Latest Ratings for JCP

DateFirmActionFromTo
May 2016Morgan StanleyMaintainsUnderweight
May 2016BairdUpgradesNeutralOutperform
May 2016CitigroupMaintainsNeutral

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