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Deutsche Bank Reiterates Hold Rating on J.C. Penney Company on Weekend Coupon Offers

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In a report published Monday, Deutsche Bank reiterated its Hold rating on J.C. Penney Company (NYSE: JCP).

Deutsche Bank noted, “Mid-day Friday March 8th, JCP emailed and sent text messages offering $10 off of purchases above $25 in-store or online through Sunday March 10th. The coupon was valid across the store from our observations (with Sephora excluded) which some JCP rewards members put to use this past weekend. Interestingly, there was no sign of the promotion in the Sunday circular which focused on Compare & Save messaging across tees, swimsuits, and sneakers, potentially suggesting that the promotion was not originally planned.”

J.C. Penney Company closed on Friday at $15.11.

Latest Ratings for JCP

DateFirmActionFromTo
Mar 2015JP MorganMaintainsNeutral
Mar 2015Piper JaffrayMaintainsOverweight
Mar 2015Piper JaffrayMaintainsOverweight

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View the Latest Analyst Ratings

Posted-In: Deutsche BankAnalyst Color Reiteration Analyst Ratings

 

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