Market Overview

Green Mountain Shares Lower Despite Raised Target, Bullish Comments at SunTrust

Share:
Related GMCR
Moneyball Economics' Andrew Zatlin Discusses The Potential Of Pot And More
Is Coffee Losing Its Luster In America?
Keurig Green Mountain Shareholders Under Pressure (Seeking Alpha)
Related SBUX
Heinz-Kraft News Lifts Food & Beverage ETF
ICYMI: Starbucks Will No Longer Write 'Race Together' On Its Cups
3 Reasons Red Robin Gourmet Burgers Should Sizzle (Investor's Business Daily)

SunTrust Robinson Humphrey's William Chappell lifted his price target on shares of Green Mountain (NASDAQ: GMCR) from $45 to $50 in a research note Friday morning. The analyst reiterated a Buy rating.

Chappell believes fears related to the entry of Starbucks' (NASDAQ: SBUX) Verisimo into the single-serve market have "substantially diminished" over the last month or so. The analyst called the recent "$50 off" promotion a positive indication for Green Mountain.

Citing channel checks, Chappell believes new K-Cup competition has now finally arrived at the marketplace. He pointed out Kraft's (NASDAQ: KRFT) has been "limited" and private-label K-Cup discounts are smaller than the normal branded-to-private label spread. Chappell is expecting a slow 2013 ramp for private-label K-Cups.

Green Mountain shares are trading down nearly 1 percent in pre-market action.

Latest Ratings for GMCR

DateFirmActionFromTo
Mar 2015OTR GlobalDowngradesMixedNegative
Feb 2015UBSMaintainsBuy
Jan 2015Consumer EdgeDowngradesNeutral

View More Analyst Ratings for GMCR
View the Latest Analyst Ratings

Posted-In: Analyst Color Price Target Reiteration Analyst Ratings

 

Related Articles (GMCR + KRFT)

Around the Web, We're Loving...