Market Overview

Green Mountain Shares Lower Despite Raised Target, Bullish Comments at SunTrust

Related GMCR
Stifel Lays Out Impact of Keurig Cold on Green Mountain, Coca-Cola, SodaStream
UPDATE: S&P Upgrades Keurig Green Mountain from BB- to BB; Outlook Stable
Sodastream Rallies on Report of Starbucks Deal (Fox Business)
Related SBUX
Earnings Scheduled For April 24, 2014
Top 4 NASDAQ Stocks In The Specialty Eateries Industry With The Highest Revenue
Sodastream Rallies on Report of Starbucks Deal (Fox Business)

SunTrust Robinson Humphrey's William Chappell lifted his price target on shares of Green Mountain (NASDAQ: GMCR) from $45 to $50 in a research note Friday morning. The analyst reiterated a Buy rating.

Chappell believes fears related to the entry of Starbucks' (NASDAQ: SBUX) Verisimo into the single-serve market have "substantially diminished" over the last month or so. The analyst called the recent "$50 off" promotion a positive indication for Green Mountain.

Citing channel checks, Chappell believes new K-Cup competition has now finally arrived at the marketplace. He pointed out Kraft's (NASDAQ: KRFT) has been "limited" and private-label K-Cup discounts are smaller than the normal branded-to-private label spread. Chappell is expecting a slow 2013 ramp for private-label K-Cups.

Green Mountain shares are trading down nearly 1 percent in pre-market action.

Posted-In: Analyst Color Price Target Reiteration Analyst Ratings

 

Most Popular

Related Articles (GMCR + KRFT)

Around the Web, We're Loving...

Partner Network

Get Benzinga's News Delivered Free