UPDATE: Albert Fried & Company Upgrades Rentrak to Market Perform
Albert Fried & Company published a research report on Rentrak Corporation (NASDAQ: RENT) and has upgraded the company from Underweight to Market Perform with a raised price target from $13 to $20 per share.
In the report, Albert Fried & Company wrote, "We think there is now enough meat on the bones to withstand a tough hold in RENT shares. We think the Company's TV platform was in part validated by the recent NLSN - ARB merger due to NLSN's plan to integrate consumer buy side data with ratings (a feature already available with TV Essentials). We also think RENT benefits from the NLSN merger in the near term because the deal suggests NLSN is focused on International expansion and Digital growth opportunities. Thus RENT has room to expand TV essentials if NLSN is focused on Radio and EU media markets, in our view."
Rentrak closed Wednesday at $20.31.
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