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UPDATE: JP Morgan Downgrades Eloqua to Neutral on Oracle Acquisition

JP Morgan reduced its rating on Eloqua (NASDAQ: ELOQ) from Overweight to Neutral with a price target that has been reduced from $27 to $23.50.

JP Morgan commented, "ORCL announced yesterday that it will acquire B2B marketing automation vendor ELOQ for $871 million in cash. At $23.50 per share, or 11.0x LTM subscription revenue, the ELOQ deal is more expensive than ORCL's recent major SaaS acquisitions, but still below ELOQ's recent alltime high ($24.83) and our prior ELOQ price target ($27). We maintain our price target and rating on ORCL, but are downgrading ELOQ to Neutral with a $23.50 Dec-13 price target to reflect the offer price."

Eloqua closed at $33.94 on Thursday.

Latest Ratings for ELOQ

DateFirmActionFromTo
Jan 2013JMP SecuritiesDowngradesMarket OutperformMarket Perform
Dec 2012JP MorganDowngradesOverweightNeutral
Oct 2012JP MorganMaintainsOverweight

View More Analyst Ratings for ELOQ
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Posted-In: JP MorganAnalyst Color Downgrades Intraday Update Analyst Ratings

 

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