UPDATE: Deutsche Bank Reiterates Buy Rating, Raises PT on Nielsen Holding

In a report published Wednesday, Deutsche Bank reiterated its Buy rating on Nielsen Holding

, and raised its price target from $36.00 to $41.00. Deutsche Bank noted, “While not expected, we believe the acquisition of Arbitron is strategically and financially sound. Nielsen still needs to show revenue stability/re-acceleration in Buy, yet the Watch story is significantly shored up, positioning the shares for potential multiple expansion. And, the return of capital thesis is intact if not enhanced. We retain our Buy rating, but raise '14 EPS by 6% to $2.55, and our TP from $36 to $41.” Nielsen Holding closed on Tuesday at $30.92.