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UPDATE: Deutsche Bank Upgrades TripAdvisor to Buy, Raises PT

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In a report published Monday, Deutsche Bank upgraded its rating on TripAdvisor (NASDAQ: TRIP) from Hold to Buy, and raised its price target from $37.00 to $50.00.

Deutsche Bank noted, “We believe TRIP will benefit from increasing competition in the OTA space. Expedia and Priceline both plan increased marketing with a greater focus on adding incremental profit dollars regardless of reduced unit economics or margins. We increase our estimates and see further upside potential, particularly as Expedia direct marketing spending ramps with the completion of its platform transition and ongoing conversion improvements. The KAYAK acquisition is both a symptom of increasing importance of travel media and an accelerant to this trend for OTAs.”

TripAdvisor closed on Friday at $38.59.

Latest Ratings for TRIP

DateFirmActionFromTo
Sep 2014Evercore PartnersUpgradesUnderweightEqual-weight
Sep 2014BMO CapitalInitiates Coverage onFairly Valued
Aug 2014WunderlichMaintainsHold

View More Analyst Ratings for TRIP
View the Latest Analyst Ratings

Posted-In: Deutsche BankAnalyst Color Upgrades Analyst Ratings

 

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