Market Overview

UPDATE: Deutsche Bank Initiates Coverage on Trulia with Buy Rating, $27 PT

Related TRLA
UPDATE: Deutsche Bank Reiterates On Trulia Following Another Solid Quarter
Zillow's Offer For Trulia Is A Hail Mary
The Zillow-Trulia Tie-Up is Less Exciting than You Think (Fox Business)

In a report published Monday, Deutsche Bank initiated coverage on Trulia (NYSE: TRLA) with a Buy rating and $27.00 price target.

Deutsche Bank noted, “We initiate coverage of Trulia with a Buy rating on the shares and a 12-month price target of $27 per share. We see Trulia as uniquely well positioned to benefit from the transition to mobile, where (1) mobile leads convert better for customers, (2) Trulia prices its share of impressions at a premium price to desktop despite lower volumes, and (3) users are increasingly shifting to mobile. Agent adoption of Trulia's recently introduced mobile product, TMA, has been torrid. We see upside potential to our estimates from TMA if adoption rates remains even at a fraction of the initial uptake.”

Trulia closed on Friday at $23.12.

Posted-In: Deutsche BankAnalyst Color Initiation Analyst Ratings

 

Most Popular

Related Articles (TRLA)

Around the Web, We're Loving...

Partner Network

Get Benzinga's Newsletters

Benzinga Professional