In a report published Friday, Jefferies & Company reiterated its Buy rating and $30.00 price target on Facebook FB.
Jefferies noted, “We are increasingly optimistic over FB's long-term prospects as it clarifies new areas of focus. Of the ~10 new monetization levers we track, the most interesting may be Facebook Exchange (FBX). With an interesting retargeting feature, the ads sold through FBX should command higher rates than the current ads they displace. The impact could be seen sooner than previously thought, based on comments by early FBX ad partners like Triggit.”
Facebook closed on Thursday at $21.95.
Market News and Data brought to you by Benzinga APIs© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Loading...
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in