JPMorgan, Deutsche Bank Initiates Eloqua With Positive View

Analysts at JP Morgan

and Deutsche Bank

initiated coverage on Eloqua

with a positive view on Monday. The JP Morgan analysts initiated the stock at Overweight with a $19.00 price target. They wrote, "We are initiating coverage of Eloqua with an Overweight rating and $19 price target, representing 32% upside. ELOQ is the leader in the nascent, but increasingly important B2B Marketing Automation space, having pioneered the us of 'digital body language' to generate and nurture sales leads." During Monday's trading session, ELOQ shares had risen better than 1.50% and were last trading at $14.66. The analysts at Deutsche Bank initiated the stock with a Buy rating and $20.00 price target. They wrote, "Eloqua was a pioneer and now is the leading provider of Revenue Performance Management (RPM) and marketing automation solutions delivered through a disciplined, multi-tenant SaaS model. their products are designed to accelerate revenue growth and improve revenue predictability of businesses, by automating, monitoring and measuring complex marketing and sales initiatives, while aligning marketing and sales and bringing method to a field that has traditionally had little structure. Due to market leadership and growth opportunities, we initiate with a Buy rating and $20 price target."