UPDATE: Citigroup Initiates Facebook with Neutral, $35 PT on Decelerating Growth and High Multiples
Citigroup initiates its coverage on Facebook (NASDAQ: FB) with a Neutral rating and a price target of $35.
Citigroup comments, "Facebook has established itself as an Internet Utility. It could become the largest ‘Net Platform one day in terms of Revenue & Profits, given the size & engagement of its user base and its biz model. But with a 50X 2013 P/E, much of this potential has been priced in. Further, FB appears to have hit a Fundamentals Air Pocket, given its decelerating MAU growth (27% in '12 vs. 48% in '11 -- law of large numbers) and its softening ARPU growth (2% in '12 vs. 27% in '11 – economy, unmonetized Mobile channels, and correctly conservative Monetization strategy). Super-high multiples & Deceling growth don't mix well. Add a limited visibility Biz Model & an unproven Team and you have a Neutral."
FB closed at $33.10 on Tuesday.
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