Benchmark Initiates Move, Inc. at Buy With $11.00 Price Target

Analysts at Benchmark initiated shares of Move, Inc.

with a Buy rating and $11.00 price target on Tuesday. The wrote that MOVE "is a small-cap digital advertising company in the later stages of a turnaround. We believe 2012 will market a return to growth, as new product initiatives increase monetization opportunities, primarily through Realtor.com" The company has an exclusive and perpetual relationship with the National Association of Realtors to operate Realtors.com. The website accounts for 75% of MOVE's revenue and the Benchmark analysts think that Realtor.com can grow revenues at 8% year over year in 2012. During Tuesday's trading session, MOVE shares have jumped 3.52% to $8.83. Over the last 52-weeks, the stock has added around 9.50%. Move, Inc. was hit hard by the housing crash and over the last 5 years shares are down more than 50%. The stock is not only a play on the mobile advertising market, but also a recovery in the housing market. Another company that could benefit from similar trends as MOVE is Zillow, Inc.

, which has seen its share price rise more than 47% in 2012. Since going public in July 2011, Zillow has fallen roughly 7%.