Jefferies & Company has published a research report on AT&T T after the company released its raised data pricing yesterday with higher data allowances.
In the report, Jefferies writes, "Given that the company has stated in the past that most customers were not regularly experiencing overage charges, the higher price point suggests an attempt to increase ARPU. The most notable change was at the entry level tier; at the most popular mid-tier, AT&T's price matches Verizon's but it offers 33% more data. The lowest tier data
plan price increased 33% to $20/month for 300MB of data from $15/month for 200MB. While the consumers' value proposition remains similar on per MB basis, AT&T's ARPU will benefit from the higher price point, in our view."
Jefferies & Company maintains its Hold rating and $33 price target on AT&T, which is currently trading up $0.06 from yesterday's $30.33 closing price.
Market News and Data brought to you by Benzinga APIs© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Loading...
date | ticker | name | Price Target | Upside/Downside | Recommendation | Firm |
---|
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in