ISI Rates Lowes Hold, $25 PT

International Stragtegy & Investment Group reiterated a hold rating and $25 price target on Lowe's (NYSE: LOW), the second-largest U.S. home improvement retailer. The price target implies limited upside from where Lowe's currently resides.

ISI called Lowe's “modestly cheaper” than rival Home Depot (NYSE: HD).

“Topline expectations are no longer contingent on macro, margin targets were maintained, asset returns were increased, and shareholder return was affirmed. For the first time in memory, we now have a LOW plan focused on driving a customer development rather than using an expensive customer acquisition model based on store growth and large ad campaigns,” ISI said in a note.