Piper Jaffray Publishes Preview of Black Friday

In the report, Piper Jaffray writes, “As we near the beginning of the official holiday season, retail sales trends remain solid suggesting Black Friday results are likely to show a modest y/y increase. Retailers are offering free shipping, price matching and additional store hours to capture market share in what is shaping up to be a highly competitive holiday season. The holiday season still has a long way to go after this weekend as Black Friday accounts for 6% of holiday sales and the weekend accounts for 12% of holiday, but consumer response to the upcoming weekend will help set the tone for the remaining weeks.” Companies included in the Piper Jaffray report are: Target

, Kohl's

, JC Penney

, Macy's

, Best Buy

, Wal-mart