Is Electronic Arts Getting Interesting Again?

Have you been thinking about getting back into Electronic Arts

? The video-game publisher has been in the news recently. Yesterday, StreetInsider reported that UBS

is keeping a buy rating on the shares. At the end of September, Mark Fightmaster discussed the positive pre-sell activity on the next Medal of Honor game. And TheStreet.com

highlighted the success of the latest FIFA software iteration. I last wrote about EA back in June. Although at the time I believed buying the stock was a risky trade, I thought building a position in it could be rewarding. The shares went down after that article, but they have rebounded in recent weeks. So, I wanted to update my thoughts on the EA thesis in light of its short-term success.

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