Huron Unveils New Brand Strategy for Better Client Connect

Business consulting services provider Huron Consulting Group Inc. HURN recently unveiled a new brand strategy to better connect with customers and to better portray its evolution over the years.

As part of the strategy, the company intends to emphasize its corporate name as simply Huron in the marketplace in order to unify its diverse businesses under a common identity and highlight its transformation beyond the core consulting heritage. The company also revealed a new logo and visual style along with a redesigned website.

The new brand strategy is human centric and tries to illustrate the benefits of working in close partnership with its clients as technology integrates with personal touch. The redesigned logo includes a brand mark titled "Huron link", which represents the corporate culture of partnership and collaboration, and connotes the entrepreneurial spirit that exists across Huron's business.

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Huron has also revamped its corporate website to be more dynamic, enabling its clients to better connect with its products and services. The website also features more modern designs and improved navigation options to enhance the overall customer experience. The company further intends to add new features for improved functionality in order to access additional solution portals and more intelligent search capabilities.

With in-depth analysis, customized advice and tailor-made solutions for sustainable and measurable results, Huron helps clients in diverse industries to improve performance, reduce costs, leverage technology, address regulatory changes and stimulate growth. The company offers consulting services to healthcare organizations, leading academic institutions, Fortune 500 companies, governmental entities and law firms.

Huron currently has a Zacks Rank #3 (Hold). Some better-ranked stocks in the industry include The Hackett Group, Inc HCKT, Navigant Consulting Inc. NCI and CRA International Inc. CRAI, each carrying a Zacks Rank #2 (Buy). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.

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