Acxiom Expands Google Collaboration with Customer Match

LiveRamp, an operating arm of premium information technology services provider Acxiom Corporation ACXM, recently extended its data connectivity collaboration with technology firm Alphabet Inc. GOOGL to offer an integrated marketing program to its clients. The expanded partnership will enable Acxiom to offer its clients greater flexibility to execute seamless cross-channel marketing campaign for their consumers.

With the extended partnership, Acxiom will now offer Google Customer Match product. The integrated service will facilitate LiveRamp's clients to use LiveRamp Connect to activate their first-party emails for targeting advertisements across Google YouTube, Search, and Gmail. Customer Match will help clients to activate their email customer files with a few simple clicks instead of uploading the same to multiple locations. This is likely to generate incremental revenues through higher customer reach and top-of-the-mind product recalls.

In addition to Google Customer Match, LiveRamp also offers Google Analytics 360, Google DoubleClick Bid Manager, Google DoubleClick Search, and Google Store Transactions services. Such integrated services make it secure and easy for brands to use their first-party data in digital marketing efforts.

Founded in 1969, Acxiom offers consumer data and analytics, information technology, data integration, and consulting solutions that enable clients to improve their decision-making processes and better manage customer relationships. Over the years, the company has emerged as a formidable player in the field of marketing services and technology.

Acxiom has a diversified customer base that includes firms in the financial services, insurance, information services, and direct marketing, publishing, retail, consumer packaged goods, technology, automotive, healthcare, travel and telecommunications industries. The company utilizes a channel and media neutral approach to power more than a trillion transactions for its 7,000 global clients.

Acxiom currently has a Zacks Rank #4 (Sell). A couple of stocks in the industry that appear attractive at present include EarthLink Holdings Corp. ELNK and RELX NV RENX, both carrying a Zacks Rank #2 (Buy).

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