DICK's Sporting Expansion on Track: Opens New Store in LA

Full-line sporting goods retailer, DICK's Sporting Goods Inc. DKS remains focused on driving growth through expansion of its store base. In line with its strategic initiatives, the company announced the opening of a new DICK's Sporting and Field & Stream store, under the same roof, in Lafayette, LA.

Slated to open doors on Apr 1, this new store will be located at Ambassador Town Center in Lafayette, LA. The grand opening celebrations for the store will continue for three days, through the weekend. This new store will offer customers the convenience to shop for all DICK's Sporting and Field & Stream products at one location, thereby enhancing consumers' shopping experience.

In order to attract customers to its new store during the celebration period, DICK's has announced a range of lucrative giveaways, including a chance to open the DICK's Sporting Gift Locker or the Field & Stream Locked and Loaded Prize Safe. Also, customers walking into the store during the weekend will receive free mystery gift cards and other premium items.

Additionally, several special guests are invited to make in-store appearances throughout the weekend to cheer customers.

We believe that this full-line sporting goods and apparel retailer will benefit from its in-store action and online growth strategies. The company has been gaining from the expansion of its omni-channel network, and powerful marketing and merchandising strategies. Also, DICK's Sporting's customer-oriented strategies and healthy financial status bode well, as reflected by its recent dividend hike and constant share buybacks.

However, DICK's Sporting ended fiscal 2015 on a dismal note as both the top and bottom lines in the fourth quarter lagged estimates for the second time in a row. Moreover, comparable-store sales remained soft and came in below the company's expectations due to unseasonably warm weather that weighed on cold-weather related goods. Thus, the company currently holds a Zacks Rank #5 (Strong Sell).

Stocks to Consider

Some better-ranked stocks in the same industry include KAR Auction Services Inc. KAR, ULTA Salon, Cosmetics & Fragrance Inc. ULTA and Marinemax Inc. HZO, each with a Zacks Rank #1 (Strong Buy).

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