Clear Channel Secures Prime Advertising Contract from MWAA

Clear Channel Airports a division of Clear Channel Outdoor Holdings Inc. CCO, recently secured an eight-year contract to provide all-inclusive indoor and outdoor display advertising at two of the leading airports in Washington, D.C. – Washington Dulles International (IAD) and Ronald Reagan Washington National DCA. The contract awarded by Metropolitan Washington Airports Authority (MWAA) has two-year options for extension.

This partnership will provide new, state-of-the-art display and interactive technology at both airports, thereby augmenting passengers' experience.
Clear Channel is expected to execute a complete media program for MWAA that will not only impress travelers but also attract local, regional, national and international brands to the space. This win was lauded by media buying agencies as it would bode well for their clients.

On Feb 29, 2016, Clear Channel launched a new suite of research, data and analytics tool ‘RADAR', which enables advertisers to better reach their target audience. Clear Channel has collaborated with mobile and data companies to track consumer behavior through RADAR after observing and passing billboards. Clear Channel has constantly been improving its technology to enhance its out-of-home (OOH) advertising markets.  

Meanwhile, the company sold assets in five of its non-strategic outdoor markets for $458.5 million to Lamar. The deal included more than 5,500 bulletin and poster faces, including 132 digital displays. Clear Channel has been streamlining its business to focus on its core markets.

A market research report by PWC shows that total global OOH advertising revenue was $36.32 billion in 2014 and is set to grow at a 4.6% CAGR to reach $45.37 billion in 2019. The growth in the global OOH advertising market is likely to have a positive impact on Clear Channel's revenues, as it is currently expanding its customer base by providing advertising service at strategic locations like highways and airports.

Clear Channel is one of the world's largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the U.S. The company offers numerous displays worldwide to meet the advertising needs of its customers. These include a growing digital platform that presently offers over 1,050 digital billboards across 29 U.S. markets. Its International segment operates in 22 countries across Asia, Australia and Europe in a wide variety of formats.

Clear Channel carries a Zacks Rank #3 (Hold). Some better-ranked stocks worth looking into include YuMe, Inc. YUME, Acacia Research Corporation ACTG and Marin Software Incorporated MRIN. Both YuMe and Acacia Research sport a Zacks Rank #1(Strong Buy), whereas Marin Software carries a Zacks Rank #2 (Buy).

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