GfK Consumer Confidence for November
Joe Staton, Head of Market Dynamics at GfK
From summer's 15-year high, consumer confidence in the UK has
continued to slide to +1 this month. Overall, despite the good news agenda
of rock-bottom inflation, falling fuel prices and higher wage growth boosting
spending power, confidence appears to be depressed by a combination of
wider economic, political and social events. However, one area that
continues to hold up is our expectation for our personal financial situation
for the next 12 months. Shoppers also continue to tell us that now is the
right time to make major purchase - such as furniture or electrical goods -
with this indicator standing nearly 10 points higher than in November last
year. This suggests that lots of households up and down the land will be
sitting on a new three-piece suite this December to watch Downton Abbey
on an ever wider TV screen while digesting their Christmas turkey and all
the trimmings
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