Market Overview

Latest Report : Fitness Clothing Market Trend and Analysis in US 2014 Share

Latest Report : Fitness Clothing Market Trend and Analysis in US 2014 Share

Most up-to-date research on "Fitness Clothing - US - October 2014" to its huge collection of research reports.

The lines between fitness wear and casual wear are blurring as more consumers want clothing options to reflect their busy lifestyles. The number one reason people say they buy fitness clothing is actually not so they can work out in it, but rather so they can “hang out” in it. This is a telling trend indicative of consumers’ desires for casual, comfortable, and accessible pieces to wear from gym life to the rest of life, and vice versa.

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Table of Content

Scope and Themes

What you need to know
Data sources
Consumer survey data
Abbreviations and terms

Executive Summary

The market
Market drivers
Rising Hispanic population will impact fitness clothing market
Figure 1: Population by Hispanic origin, 2009-19
Figure 2: Fitness clothing purchases by type of activity – Any, by race/Hispanic origin, 2014
Higher consumer confidence may lead to increased discretionary spending
Nearly all fitness clothing purchases made in-store, but online sales growing
Figure 3: Current exercise level versus a year ago, July 2014
Rising obesity rates represent a threat to the fitness clothing industry
Figure 4: Prevalence of obesity among adults aged 20 and over, 2011-12
The consumer
Fitness apparel not just for fitness anymore
Figure 5: Fitness clothing purchases by type of activity, July 2014
Regular T-shirts most purchased fitness clothing item
Figure 6: Type of fitness clothing purchased, July 2014
Majority of purchasing done in-store at mass merchandisers
Figure 7: Retailers shopped for fitness clothing, July 2014
Most people buy fitness clothing to replace old or worn-out items
Figure 8: Reasons for purchasing fitness clothing, by age, July 2014
Comfort matters considerably when it comes to fitness clothing
Figure 9: Attitudes toward fitness clothing, July 2014
What we think

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Issues and Insights

How is obesity impacting the fitness clothing market?
The issues
The implications
Who are the most fervent fitness clothing buyers?
The issues
The implications
What do consumers want in their fitness wear?
The issues
The implications

Trend Applications

Trend: Help Me Help Myself
Trend: Mood to Order
Trend: Life – An Informal Affair

Market Drivers

Key points
Overall population growth will continue, but declines anticipated among the more avid fitness clothing purchasers
Figure 10: Female population by age, 2009-19
Figure 11: Male population by age, 2009-19
Hispanics will comprise nearly 19% of total US population by 2019
Figure 12: Population by Hispanic origin, 2009-19
Figure 13: Hispanic population by age, 2009-19
Economic stability can lead to increased discretionary spending
Figure 14: Consumer confidence and unemployment, 2000-14
Figure 15: Median household income, in inflation-adjusted dollars, 2002-12
Over one third of Americans are obese
Figure 16: Prevalence of obesity among adults aged 20 and over, 2011-12
Figure 17: Percent of people aged 20 or older who are at a healthy weight, overweight, or obese, 2009-12
More consumers are shopping online and via mobile devices
Some positive indicators in the fitness industry at large, but much room for improving exercise participation rates
Figure 18: Physical fitness participation, by age, January 2013-March 2014
Figure 19: Exercise frequency, February 2007-March 2014
Figure 20: Current exercise level versus a year ago, July 2014

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