Latest Release : Cheese Industry Trend and Analysis in US 2014

Most up-to-date research on "Cheese - US - October 2014" to its huge collection of research reports. Cheese remains a popular food for its versatility, nutritional benefits, and variety of flavors and formats. While the general category trend is toward natural cheeses, and consumers still have concerns about the nutritional value of processed cheese, they still are eating it and sales have not suffered terribly. Browse Detail Report With TOC @ http://www.researchmoz.us/cheese-us-october-2014-report.html Table of Content Scope and Themes What you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations Executive Summary The market Cheese sales forecast to reach $26.5 billion in 2019 Figure 1: Total US sales and fan chart forecast of cheese, at current prices, 2009-19 Sales increase 5%, though processed cheese is on the decline Figure 2: Total US retail sales of cheese, by segment, at current prices, 2012 and 2014 Health, snacking, and global influences impact the market Key players Kraft dominates category, private label brands collectively account for largest market share Figure 3: MULO sales of cheese, by leading companies, rolling 52 weeks 2014 Figure 4: Total US retail sales of cheese, by channel, at current prices, 2012-14 The consumer Affordability, ingredients top reasons for buying cheese Figure 5: Reasons for buying cheese – Any rank, Top five, July 2014 Many purchase several cheeses together Figure 6: Cheese-related behaviors, Top five, July 2014 Youngest generation most price conscious but also most willing to pay for quality Figure 7: Attitudes toward natural cheese, Top five, July 2014 What we think Browse Reports in Dairy Products @ http://www.researchmoz.us/dairy-products-market-reports-167.html Issues and Insights What are consumer perceptions of processed cheese? Issues Insight: They have nutritional concerns but sales are not being severely impacted What do consumers value when purchasing cheese? Issues Insight: Brand, flavor, and packaging are most important What innovation opportunities are there? Issues Insight: Consumers are willing to pay more for quality and value nutrition Trend Applications Trend: Locavore Trend: Minimize Me Trend: Non-standard Society Market Size and Forecast Key points Sales and forecast of cheese Figure 8: Total US retail sales and forecast of cheese, at current prices, 2009-19 Figure 9: Total US retail sales and forecast of cheese, at inflation-adjusted prices, 2009-19 Cheese sales forecast to reach $26.5 billion in 2019 Figure 10: Total US sales and fan chart forecast of cheese, at current prices, 2009-19 Forecast methodology

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