Luxury Retailing Industry Growth and Forecast in China 2014 Research Share

Most up-to-date research on "Luxury Retailing - China - October 2014" to its huge collection of research reports. The luxury retail market in China has undergone significant changes in a short period of time, and continues to change rapidly. Growth has slowed down due to the government’s anti-extravagance campaign, forcing luxury brands to adapt their brand and product portfolios to better suit the diversifying needs of consumers. Browse Detail Report With TOC @ http://www.researchmoz.us/luxury-retailing-china-october-2014-report.html Table of Content Introduction Definition Report scope Mintel market sizes Defining luxury goods Methodology Abbreviations Executive Summary The market Figure 1: China – Luxury retail total market value, 2009-19 Companies and brands Figure 2: China – Leather goods: Company retail market share, by value (%), 2012 and 2013 The consumer Key consumer groups Figure 3: Target groups, June 2014 Definition of luxury Figure 4: People's definition of what luxury means to them, June 2014 and November 2013 Luxury products and brands bought Figure 5: What luxury products consumers have bought in the last 18 months, June 2014 Channel of luxury purchases Figure 6: Which channels consumers have bought luxury branded products in the last 18 months, June 2014 Brand awareness Figure 7: Consumer awareness of selected leading luxury brands, June 2014 Attitudes towards buying luxury products Figure 8: Consumer attitudes towards luxury brands, June 2014 Perceptions of luxury Figure 9: Consumer attitudes towards what luxury means to them, June 2014 Key issues Luxury in China: The cultural context The internet of luxury The Chinese luxury market not just in China Anti-luxury and the shift to “masstige” What we think Browse Reports in Retail @ http://www.researchmoz.us/retail-market-reports-137.html Issues and Insights Luxury in China: The cultural context The facts The cultural differences The luxury development stages The luxury consumer development stages The rise of Chinese luxury brands Drivers of luxury redefinition The internet of luxury The facts The brand experience versus the product price The online threat Is online adding to the market, or cannibalising it? Alibaba: the 500lb gorilla in the corner of the luxury room The Chinese luxury market not just in China The facts The luxury of overseas travel Figure 10: Top 20 outbound destinations by travel agencies in 2013 Marketing to Chinese consumers requires a global strategy Figure 11: Top 10 countries in the luxury market, by sales, 2009-13 Anti-luxury and the shift to “masstige” The facts Is luxury the “new opium”? The changing priorities of China’s urban rich The rise of the “mass affluent” Trend Application Prove It Slow It All Down Mintel Futures: East Meets West Market Size and Forecast Key points Luxury market enduring significant slowdown Figure 12: China – Luxury retail total market value, 2009-19 Future growth likely stronger thanks to more millionaires More new luxury department stores enter the market Pricing remains high

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