Market Overview

Luxury Retailing Industry Growth and Forecast in China 2014 Research Share

Share:
Luxury Retailing Industry Growth and Forecast in China 2014 Research Share

Most up-to-date research on "Luxury Retailing - China - October 2014" to its huge collection of research reports.

The luxury retail market in China has undergone significant changes in a short period of time, and continues to change rapidly. Growth has slowed down due to the government’s anti-extravagance campaign, forcing luxury brands to adapt their brand and product portfolios to better suit the diversifying needs of consumers.

Browse Detail Report With TOC @ http://www.researchmoz.us/luxury-retailing-china-october-2014-report.html

Table of Content

Introduction

Definition
Report scope
Mintel market sizes
Defining luxury goods
Methodology
Abbreviations

Executive Summary

The market
Figure 1: China – Luxury retail total market value, 2009-19
Companies and brands
Figure 2: China – Leather goods: Company retail market share, by value (%), 2012 and 2013
The consumer
Key consumer groups
Figure 3: Target groups, June 2014
Definition of luxury
Figure 4: People's definition of what luxury means to them, June 2014 and November 2013
Luxury products and brands bought
Figure 5: What luxury products consumers have bought in the last 18 months, June 2014
Channel of luxury purchases
Figure 6: Which channels consumers have bought luxury branded products in the last 18 months, June 2014
Brand awareness
Figure 7: Consumer awareness of selected leading luxury brands, June 2014
Attitudes towards buying luxury products
Figure 8: Consumer attitudes towards luxury brands, June 2014
Perceptions of luxury
Figure 9: Consumer attitudes towards what luxury means to them, June 2014
Key issues
Luxury in China: The cultural context
The internet of luxury
The Chinese luxury market not just in China
Anti-luxury and the shift to “masstige”
What we think

Browse Reports in Retail @ http://www.researchmoz.us/retail-market-reports-137.html

Issues and Insights

Luxury in China: The cultural context
The facts
The cultural differences
The luxury development stages
The luxury consumer development stages
The rise of Chinese luxury brands
Drivers of luxury redefinition
The internet of luxury
The facts
The brand experience versus the product price
The online threat
Is online adding to the market, or cannibalising it?
Alibaba: the 500lb gorilla in the corner of the luxury room
The Chinese luxury market not just in China
The facts
The luxury of overseas travel
Figure 10: Top 20 outbound destinations by travel agencies in 2013
Marketing to Chinese consumers requires a global strategy
Figure 11: Top 10 countries in the luxury market, by sales, 2009-13
Anti-luxury and the shift to “masstige”
The facts
Is luxury the “new opium”?
The changing priorities of China’s urban rich
The rise of the “mass affluent”

Trend Application

Prove It
Slow It All Down
Mintel Futures: East Meets West

Market Size and Forecast

Key points
Luxury market enduring significant slowdown
Figure 12: China – Luxury retail total market value, 2009-19
Future growth likely stronger thanks to more millionaires
More new luxury department stores enter the market
Pricing remains high

For More Reports Browse @ https://www.linkedin.com/today/author/68229468
 
About ResearchMoz
 
ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
 
For More Information Kindly Contact:
Email: sales@researchmoz.us

The following article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

 

Related Articles

View Comments and Join the Discussion!