2014 Bread and Bread Products in US Market Trend and Forecast

Most up-to-date research on "Bread and Bread Products - US - September 2014" to its huge collection of research reports. The US bread and bread products market is experiencing slow growth in 2014 and is expected to continue this pattern into 2019. Many consumers perceive bread as too high in carbohydrates and calories. Low-carb, low-calorie, and generally healthier breads (such as high fiber brands) are likely to help sales, as nearly half of consumers surveyed by Mintel say healthful eating motivates them to select the bread they buy most over the last six months Browse Detail Report With TOC @ http://www.researchmoz.us/bread-and-bread-products-us-september-2014-report.html Table of Content Scope and Themes What you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations Executive Summary Overview Slowly growing category Figure 1: Total US sales and fan chart forecast of bread and bread products, at current prices, 2009-19 Key players Figure 2: MULO share of bread and bread products at retail, by leading companies, rolling 52-weeks 2014 The consumer Nearly eight in 10 report buying packaged, branded, sliced bread in last six months Figure 3: Bread purchases in the last six months, June 2014 Nearly two thirds buy Hispanic breads; more than a third buy other nontraditional loaves Figure 4: Nontraditional loaves and ethnic bread purchases in the last six months, June 2014 Some 45% cite healthier eating a reason for choosing bread they buy most often Figure 5: Reasons for selecting bread purchased most often in last six months, June 2014 Health considerations factor into less bread consumption Figure 6: Reasons for eating bread less often, June 2014 What we think Issues and Insights How can brands overcome nutritional concerns? Insight: Show how BFY ingredients taste good How can brands attract Millennials? Insight: Nontraditional bread brands should target Millennials Can brands encourage more snacking, appetizers? Insight: Variety of shapes/sizes/styles; partnering with spread brands For Market Research Latest Reports Visit @ http://www.researchmoz.us/latest-report.html Trend Application Trend: Transumer Trend: The Real Thing Trend: Objectify Market Size and Forecast Key points Sales and forecast of bread and bread products Figure 7: Total US retail sales and forecast of bread and bread products, at current prices, 2009-19 Figure 8: Total US retail sales and forecast of bread and bread products, at inflation-adjusted prices, 2009-19 Fan chart forecast Figure 9: Total US sales and fan chart forecast of bread and bread products, at current prices, 2009-19 Health concerns lead to less frequent bread use Households with kids should be a focus for marketers Fan chart methodology Market Drivers Key points Health considerations lead many to eat bread less often Figure 10: Reasons for eating bread less often, June 2014 Figure 11: Bread purchases in the last six months, June 2014 Figure 12: Nontraditional loaves and ethnic bread purchases in the last six months, June 2014 Obesity epidemic likely factors into slow growth Figure 13: Percentage of men aged 20 or older who are obese, 2001-04, 2005-08 and 2009-12 Figure 14: Percentage of women aged 20 or older who are obese, 2001-04, 2005-08 and 2009-12 Presence of children factors into bread consumption Figure 15: Household croissant consumption, by presence of children in household, January 2013-March 2014 Segment Performance Key points Packaged bread products account for nearly two thirds of the category Sales of bread and bread products, by segment Figure 16: Total US retail sales of bread and bread products, by segment, at current prices, 2012 and 2014 Sales and forecast of packaged bread and bread products Figure 17: Total US retail sales and forecast of packaged bread and bread products, at current prices, 2009-19 Sales and forecast of in-store baked breads Figure 18: Total US retail sales and forecast of in-store baked breads, at current prices, 2009-19 Sales and forecast of tortillas/taco shells Figure 19: Total US retail sales and forecast of tortillas/taco shells, at current prices, 2009-19 Sales and forecast of refrigerated/frozen bread and bread products Figure 20: Total US retail sales and forecast of refrigerated/frozen bread and bread products, at current prices, 2009-19 For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. 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