Rise in $1 Million Residential Property Highlights Surge in Housing Market
Christie’s International Real Estate, the world’s leading luxury residential real estate network and the real estate arm of Christie’s art house, said that a research showed that the global luxury residential real estate market rose last year, with exceptional increases in the volume of $1 million-plus market sales.
London topped this year’s Index, with a US$101.5 million top sale and average luxury home sale prices of US$4,683 per square foot. New York and Los Angeles ranked second and third, respectively, driven by exceptional growth in luxury sales volume. And despite government cooling measures impacting sales volume, Hong Kong still performed strongly, ranking fourth with an exceptional US$83.3 million top sale.
“With more millionaires and billionaires in the world than ever before, pent-up demand and increasing consumer confidence, luxury real estate sales surged in 2013 around the world,” said Bonnie Stone Sellers, Chief Executive Officer of Christie’s International Real Estate. “Strong momentum in the global international luxury housing market was led by cities such as San Francisco, New York, and London, which saw year-over-year increases of 62 percent, 22 percent, and 20 percent respectively, in the total number of US$1 million property sales.”
Now in its second year, Luxury Defined: An Insight into the Luxury Residential Property Market, presents an in-depth analysis of luxury market trends and compares 10 of the world’s top property markets: Cote d’Azur, Hong Kong, London, Los Angeles, Miami, New York, Paris, San Francisco, Sydney, and Toronto. Using ‘Christie’s International Real Estate Index,’ markets were ranked across key metrics including record sales price, prices per square foot, percentage of non-local and international purchasers, and the number of luxury listings relative to population.
The Christie’s International Real Estate report identified a number of key trends in each of the top markets, as well as in the broader luxury housing sector globally. Highlights of the study include:
• If 2012 was the year when the highest end of the luxury market came back to life, 2013 was the year when the rest of the luxury market flourished, with robust growth in the number of prime property market sales—41,700 sales were realized in the US$1 million-plus market during 2013 within the 10 indexed cities, compared to 35,000 in 2012.
• Low interest rates, limited inventory, and pent-up demand drove significantly higher purchases by three prominent buyer groups: local buyers at the lower end of the luxury market, buyers from the millennial age group, and overseas buyers particularly at the top end of the luxury housing market.
• Changes to tax laws and other government market cooling measures impacted some prime property markets, but in general these laws have had little impact outside of Asia and France.
• Luxury real estate shows a strong correlation with the top end of the fine art market as opposed to the general housing market.
• The luxury home markets that have rebounded the strongest are in urban centers, although prized resort areas have begun to see some of the luxury residential market’s recovery.
While the report focuses on 10 indexed markets, it also provides insight into other key luxury residential areas around the globe including Rio de Janeiro and Singapore as well as prized markets with a population of less than 150,000, such as La Jolla, California; Monte Carlo, Monaco; Punta del Este, Uruguay; and Sarasota, Florida.
Luxury Defined also explores the entry price point for the luxury housing market internationally, which ranges from US$1 million in Uruguay’s Punta del Este to US$3 million in San Francisco and US$7 million in London. The white paper also presents a four-page chart highlighting what US$5 million buys around the world—from a 2,000 square foot apartment in Paris to a 7,800 square foot five-story residence in Chicago and an almost 14,000 square foot single family home in Monterrey, Mexico of any property.
The rebound in luxury properties underscores the recovery in the global real estate sector. Real estate agents and brokers who want to take advantage of the uptick in the industry coul use disruptive video marketing technologies to make sure that their listings are seen by this group of people. Realbiz Media Group, Inc. (OTCQB: RBIZ)is a Florida-based digital media company that develops proprietary video marketing software that agents and their brokers can use to promote their virtual tour listings online. The company offers a Virtual Tour Program that allows real estate sellers to create virtual tours and presentationsthat are optimized for mobile viewing and could be syndicated through social media for only $29.95 a month.
The program is equipped with a video search engine optimization (VSEO) tool that automatically generate meta tags and descriptions for virtual tours and listings agents have uploaded to the platform so that they would be found easily by consumers online.
The program also has tools for creating QR codes, e-flyers, and seller reports as bonus features.
For agents on the go, the company has also recently launched a mobile app called EzFlix, which makes creating listings and virtual tours on mobile phones easier. The app also utilizes Realbiz Media’s patented technology which allows agents to create local community content, realtime videos, and add personalized messages to these items.
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The following article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.