Lifestyles of Mums in UK 2014 Trend, Share, Size, Growth and Research Analysis

Most up-to-date research on "Lifestyles of Mums - UK - September 2014" to its huge collection of research reports. To a new mother, her baby is the apple of her eye, and she would spare nothing to ensure their needs are met, even if that means that her own needs and interests are neglected. Brands could re-ignite mums’ passion for their habits and lifestyle before they had children and show they do not have to run counter to being a parent. Browse Detail Report With TOC @ http://www.researchmoz.us/lifestyles-of-mums-uk-september-2014-report.html Table of Content Introduction Methodology Abbreviations Executive Summary Pregnancy is a crucial time for forming brand loyalty Figure 1: Online engagement during and after pregnancy, June 2014 A new mum puts the needs of her child first Figure 2: Selected habits of new mums, June 2014 Watching TV is the most popular family activity Figure 3: Digital activities that families do together with children – mums and dads, June 2014 Pent-up demand for a special night out or in Figure 4: How couples spend free time, besides looking after children, June 2014 What we think Issues and Insights Pre-empting new mums’ concerns about harmful or unhealthy ingredients in baby food, drink and personal care The facts The implications Fashion, beauty and leisure brands could encourage mums to have more ‘me time’ The facts The implications More opportunities for promoting analogue family activities The facts The implications Trend Application Trend: Unfairer Sex Trend: Click and Connect Trend: Entrepreneurial Spirit Market Drivers Key points Trends in the number of parents Figure 5: Number of mothers and fathers with dependent children in the household, UK, 2003-13 Trends in mean age of motherhood Figure 6: Trends in the mean age of mothers at childbirth, England and Wales, 1983-2013 Trends in the number of live births Figure 7: Trends in the number of live births and total fertility rate, England and Wales, 2008-13 Proportion of mothers in employment Figure 8: Working status, June 2014 Breadwinner status Figure 9: Breadwinner status, by marital status, June 2014 Increasing number of blended families Figure 10: Family composition, June 2014 Shared parental leave Browse Reports in Lifestyle @ http://www.researchmoz.us/lifestyle-market-reports-175.html The Consumer – Online Engagement Around Pregnancy Key points Pregnancy is a pivotal time for establishing brand loyalty Figure 11: Online engagement during and after pregnancy, June 2014 Millennial mums more likely to seek advice online during pregnancy Figure 12: Online engagement during pregnancy, by age of parent, June 2014 Making digital connections with doctors Decline in online engagement after birth Figure 13: Repertoire of online activities during and after pregnancy, June 2014 The Consumer – Habits of New Mums Key points A new mum forgets about her own needs Figure 14: Selected habits of new mums, June 2014 Parents of newborns show higher interest in organic food and drink Figure 15: Considerations when buying food and drink for youngest child, by age of children, June 2014 Figure 16: Examples of Ella’s Kitchen products, August 2014 Interest in healthy issues rises after birth Figure 17: Selected habits of new mums, June 2014 Figure 18: Examples of baby personal care products launched carrying free-from claims, August 2014 For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.   For More Information Kindly Contact: Email: sales@researchmoz.us