Dayton Region Real Estate Market Lifted by Commercial Real Estate Deals

Dayton, Ohio’s real estate market is getting a boost, thanks to multi-million dollar transactions including the sale of two new health care facilities and an office portfolio in July, according to a report on The Dayton Business Journal.  

According to the report, office portfolio sales worth $81 million to Hines Interests LP in West Chester have contributed to the uptick in local real estate market sales, which reached $113 million last month.

The second largest transaction accounting for the local real estate growth was the sale of $12.6 million worth of new facilities to health care company CommuniCare.

The report noted that while the sale is helpful in reaching a new high water mark for the local industry, the market would still see modest growth without it.

“Without that sales volume still saw a healthy increase from the past three months, with $32 million in individual sales among the top 10 deals,” the report said.

Other real estate deals that were highlighted in the report include the sale of a building which serves as a headquarter for Victoria’s Secret Direct call center in Kettering for $4.8 billion; the sale of Dayton parking lots for $2.6 million, a dialysis center for $2 million, and the sale of The Best Western Hotel in Monroe for $2.26 million.

In related news, the Dayton housing market showed mixed results from last figures, according to June data from the Dayton Area Board of Realtors (DABR).

A total sales volume reaching $790.8 million pushed the average sales price to $128,758 and median sales price to $110,000 during the first half of the year, translating to an increase of 3.4 percent and 4.2 percent from last year.

The sale-to-list percentage as expected also improved by one percent, from 95.58 percent during the first half of last year to 96.27 percent in the same period this year.

Yet when it comes to the tally of sales transactions of single-family homes and condo units, the numbers were down to 6,142 in H1 2014, from 6,290 during the same period last year. It represented a 2.35 percent decrease, DABR data revealed.

Dayton’s lukewarm real estate market may dampen some realtor’s enthusiasm in selling properties in the region, but with the help of innovative real estate marketing technologies, several opportunities are expected in the coming months. Those who are closing deals in the commercial real estate sector, meanwhile, can potentially increase their earnings through the use of these technologies as well. 

SEO-powered (search engine optimization) web sites, videos, and virtual tours could help agents build their listings and customer base. For these technologies, one company that agents can rely on is Fort Lauderdale-based digital company Realbiz Media Group, Inc. RBIZ. The company creates disruptive online marketing platforms for real estate agents in the United States to help them widen their reach without having to go to multiple listings sites.

One of the company’s products, Nestbuilder.com, is a property listings site that hosts over 1.6 million videos and virtual tours. The website uses Nestbuilder Agent, a marketing tool that allows agents to create professional agent profiles and virtual tours out of listing photos.

Another leading product from the company’s portfolio, the Microvideo App platform, is a platform for enterprise clients that allow realtors to create microsites and virtual tours optimized for mobile viewing.

All of Realbiz Media’s real estate marketing platforms feature social media integration, allowing agents to share their listings to people within their network, even beyond.

Agents from the biggest names in real estate like Keller Williams, Era Real Estate, Century 21, and Prudential Select Properties depend on Realbiz Media’s virtual tour platforms to generate new businesses.

For more information on the company’s products and services, please call this toll free number: 1.888.REAL.BIZ (888.732.5249) or email at support@rbm.zendesk.com.