Jamba Brings Fruit Refreshers Back - Analyst Blog

Consumer product companies are constantly upgrading their brands and creating differentiated value propositions for customers to cater to the changing demand. In keeping with this, Jamba Juice Company, a unit of Jamba, Inc. JMBA, recently brought back three nutritious items on its menu.

The leading restaurant retailer of juices and smoothies re-launched its range of Fruit Refreshers containing coconut water and fresh fruits like strawberries, pineapples and mangos.

The fruit juices, available only during the summer, include Pina Colada, Tropical Mango and Island Strawberry. All these items contain coconut water, which is generally regarded as a low-carbohydrate hydrator suitable for the summer months.

Jamba has come up with a limited period offer (from May 1 to May 6) to boost guest traffic. The company is offering a special $2 offer (with coupon) for customers buying any small size Fruit Refresher at participating Jamba outlets across the country.

Of late, the U.S. eateries have started offering a healthy menu to cater to consumers' preference for fresh, organic, nutritious and low-calorie food. Rising health concerns and increasing awareness about obesity and related diseases have led to the shift toward healthy food items. Juices are favored by consumers who prefer healthy and low-carbohydrate products. Jamba's new juices are expected to strike a balance between nutrition and taste.

Other restaurateurs are also ringing in seasonal menu innovations. Dunkin' Donuts — part of the Dunkin' Brands Group, Inc. DNKN — recently launched an iced tea apart from adding seasonal flavors to its popular freshly brewed Iced Tea. These items will be available throughout the summer.

Jamba, Inc. currently carries a Zacks Rank #3 (Hold). Investors interested in the restaurant industry may consider other better-ranked stocks such as Buffalo Wild Wings Inc. BWLD and Burger King Worldwide, Inc. BKW. While Buffalo Wild Wings sports a Zacks Rank #1 (Strong Buy), Burger King has a Zacks Rank #2 (Buy).