Celanese Intros New Emulsions - Analyst Blog

Chemical company Celanese Corporation CE has launched a set of new emulsion products namely, EcoVAE 450, Avicor 385 and Avicor 390 for architectural paints at the ongoing American Coatings Show (ACS) being held at Georgia World Congress Center in Atlanta, GA. The company is also exhibiting its varied product line for the coatings and adhesives industries including solvents, vinyl acetate monomer, ethylene vinyl acetate (EVA) polymers and emulsions at the show.

The newly launched set of emulsion products provides solutions to many of the industry's issues including low-volatile organic compounds VOC primers, stain resistance and broad formulation latitude. Celanese's EcoVAE 450 emulsion from its EcoVAE product line has excellent wet/dry adhesion to different substrates including alkyds, ceramics and aluminum.

Avicor 385 from Celanese's Avicor line is a new APE-free vinyl acrylic designed to give superior performance in interior and exterior paints. High molecular weight, excellent film formation together with water resistance capabilities within the product makes it an excellent stain and scrub resistant. At the same time, it exhibits great toughness and durability. This product also provides varied options in paint formulation across a range of sheens from flat to semi-gloss.

Avicor 390, a vinyl acrylic emulsion, another product from the Avicor line, is capable of creating very low VOC (volatile organic compounds) interior and exterior paints which exhibits excellent stain resistance.

Apart from exhibiting new emulsions, Celanese is also featuring the Polysolvan O solvent for use in automotive paints, a wide range of vinyl acetate/ethylene (VAE), styrene acrylic, polyvinyl acetate (PVAc) and vinyl acrylic emulsions along with the Ateva brand of EVA polymers for use in industrial adhesives for wood and packaging applications. The company is also highlighting solutions for the building products industry with its TufCOR line of emulsions.

Celanese, which carries a Zacks Rank #3 (Hold), will report its first-quarter 2014 results after the close on Apr 21.

Other companies in the chemical industry worth considering include Methanex Corp. MEOH, Olin Corp. OLN and The Dow Chemical Co. DOW. While Methanex holds a Zacks Rank #1 (Strong Buy), both Dow and Olin carry a Zacks Rank #2 (Buy).