Dun & Bradstreet, SugarCRM Ink Deal - Analyst Blog

Recently, Dun & Bradstreet Corp. DNB entered into a partnership with customer relationship management CRM vendor SugarCRM to enable smooth integration of D&B business content into SugarCRM.

The integrated solution will be made available to users through SugarCRM resellers from Apr, 2014 onwards. Users can purchase D&B data subscriptions from participating SugarCRM channel partners, who in turn will provide local sales and support.

With this partnership, SugarCRM hopes to enlarge its data offering. Users can access data via search instead of relying on an outdated manual entry system. Also, this new offering will reduce the possibility of errors. This partnership will provide all SugarCRM users access to DNB's global data on more than 230 businesses and 100 million contacts.

Three levels of DNB data integration will be offered through SugarCRM resellers including a Basic Package with company and contact information, a Standard Package with details such as corporate parent information, and a Premium package with detailed industry and competitor data coupled with unlimited news on prospects and customers.

DNB data is also directly available on Salesforce.com CRM, which happens to be SugarCRM's greatest rival. This partnership will provide SugarCRM access to a larger database and hence, increase its competitiveness in the respective industry.

DNB's high-margin business model, strong international growth potential, emerging market growth opportunities, strategic investments, incremental cost savings and new product pipeline will drive growth over the long term.

However, increasing competition from companies including Equifax Inc. EFX, and Moody's Corp. MCO will hurt profitability going forward.

Currently, DNB has a Zacks Rank #4 (Sell).