Market Overview

Off Menu but Big Innovator - Panera and Scott Davis - Move Over Starbucks

Off Menu but Big Innovator - Panera and Scott Davis - Move Over Starbucks

I am a regular visitor of restaurants and coffee shops including Starbucks (NASDAQ: SBUX) and Panera Bread (NASDAQ: PNRA).  At some juncture, usually when you get over 40 years old, you realize that the sweets and pastries can be used only in moderation unless you are getting lots of exercise or you have the metabolism of a hummingbird.

Then comes the realization that we all want to eat quality food and avoid overdoing the fast-food styled carbohydrates.  How do we adapt and maintain optimal body weight?  These days the new weight management and athletic diets revolve around carb consciousness.  Typical low-carb foods include:  meats, cheese, eggs, fish, certain nuts, green veggies, and low sugar drinks.  Now, I love a great coffee, a big latte, or Monster energy drink (NASDAQ: MNST) . Maybe I will have a few of these a day. However, when you visit a local cafe, you want the option to eat "lean energy food" which includes high protein foods with low carbs.

This is where Panera comes in. I thought that Panera was the typical pastry, bistro, or  bread joint but it is much more than that. They have a real menu with real food,  but now Panera has  a "Secret Menu".  I found out about it by accident and tried it out.  The food is delicious and the EVP of Panera is the brainchild behind it.

If  you get a chance, try some of these weight management meals out for breakfast or other meial:

  • Power Breakfast Egg White Bowl with Turkey - egg whites, baby spinach, roasted peppers, basil pesto, and our all natural, antibiotic-free roasted turkey. (Breakfast)
  • Power Breakfast Egg Bowl with Steak - whole eggs, all natural steak, tomato and fresh avocado.  (Breakfast)
  •  

For the rest of the day, Panera has  4 additional items:

  • Power Mediterranean Chicken Salad - a 4-Hour Chef interpretation of our Chopped Cobb Salad.
  • Power Mediterranean Turkey Salad - a 4-Hour Chef interpretation of our classic Greek Salad.
  • Power Chicken Hummus Bowl - featuring our Cilantro Hummus and our all natural, anti-biotic free chicken.
  • Power Steak Lettuce Wrap- (We call it a wrap, but you do the work) All natural steak, cucumbers, tomatoes, greens and basil pesto.
  •  

With all of that being said, Mr. Schultz of Starbucks should go and try this food out also. While I love Starbucks at home or while traveling, they are lacking in foods and treats with high proteins and low carbs.  Some Starbucks have little pre-packed meals with an egg, cheese, and peanut butter etc, but Starbucks needs more. I think that they are leaving money on the table by not serving some high profit meals, bars, drinks,  or energy foods. While they are not a restaurant or bar per se, they are in the business of maximizing plant capacity and one way to do that is to sell stuff that people want which is also profitable.

 

This article is not about stock value, but rather perceived value as determined by the customer.  As for being business or communications friendly, many cafes  and restaurants have free wifi and a cozy, clean  environment. The Panera that I visited most recently was in Southern Colorado Springs.  Everyone there seemed to be happy to work there, and the team and management are a great group of people.  While the rush hour may be lively at a Panera, the off hours also make a great time to read, relax, or bring children in for treats.

 

*Company names, Menu and the meal names would be the copyrights and trademarks of the respective companies listed herein.

 

For more entertainment, read my article "Buy What You Know"

 

About the Author:  Dr. George Mentzis a world recognized consultant and award winning professor who has authored several revolutionary books.  Prof. Mentz, an international lawyer, has been a keynote speaker globally in Asia, Arabia, USA, Mexico, Switzerland, and in the West Indies.   Mentz can be contacted for speaking engagements at www.gmentz.comor www.managementconsultant.us  or www.selfhelpbook.org

*No tax, insurance,  investment or legal advice provided herein.  Please consult with a licensed professional in your jurisdiction before making any important financial or legal decision.

 

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