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Every investor has their own goals. Some are looking to perfect the long game, while others are looking to take on extra risk in exchange for future growth. Regardless of what bucket you fall in, your investment portfolio should reflect your goals.
That’s the philosophy behind Motley Fool Asset Management’s newest factor ETF offerings.
Each passive ETF offers a growth-oriented alternative to broad index funds, allowing investors to diversify their portfolio based on their investment goals. The funds are composed of U.S. companies vetted and rated by analysts from The Motley Fool, LLC based on quality, risk, and growth potential.
Put professional analysts’ highest-conviction stock picks to work for your portfolio, all with the ease and convenience of an ETF.
Explore Fool ETFs.
A Closer Look at Motley Fool Asset Management's Newest ETFs
Each of Motley Fool Asset Management’s newest ETFs are built on the “Foolish” investment philosophy of buying and holding high-quality stocks for long periods of time.
Here’s a closer look at each of the ETFs, and the type of investor they might be good for:
Motley Fool Innovative Growth Factor ETF (MFIG) – Targets companies with accelerating profitability and innovation, measured through a proprietary Innovative Growth Composite Score based on gross profit growth, growth acceleration, and investment in intangible assets such as R&D, brand, and human capital.
Good for: Those who have a higher risk tolerance and are seeking higher return potential.
Motley Fool Value Factor ETF (MFVL) – Focused on attractively valued companies identified through adjusted fundamental ratios that avoid common “value traps.” The strategy uses a proprietary Value Composite Score based on adjusted book-to-price, gross profits to enterprise value, and total shareholder yield.
Good for: Those seeking the best-value stock picks.
Motley Fool Momentum Factor ETF (MFMO) – Seeks companies demonstrating sustained price leadership through a refined Momentum Composite Score that combines traditional momentum signals with factor momentum and adjusted price-to-low metrics, helping to filter out short-term noise.
Good for: Those seeking to ride market momentum while being able to adapt to shifts.
Embrace the ‘Foolish’ investing philosophy.
Why Trust Motley Fool Asset Management?
Motley Fool Asset Management’s picks are based on decades of stock research and proprietary data compiled by their sister company, The Motley Fool, LLC.
What’s more, Motley Fool Asset Management has shown it can use those stock picks to deliver returns for investors. Take their flagship passive ETF, Motley Fool 100 Index ETF (TMFC), for example: it’s delivered a 19.97% 1-year return, and its assets have grown nearly 4x since June 2023.
Both the TMFC ETF and the Motley Fool Capital Efficiency Index ETF (TMFE) have received 5-star Morningstar™ ratings in their respective categories.
As of December 2025, Motley Fool Asset Management manages more than $2.5 billion in ETF assets.
Find the ‘Foolish’ ETF That Works For You
A core index fund can be a great way to earn long-term returns, but you don’t get to control the investment style. Active investing allows for more choice, but you’ll be tracking earnings reports and managing your portfolio at all hours of the day.
Motley Fool Asset Management’s newest ETFs give you the best of both worlds. You’ll get access to expert-vetted stock picks based on your investment goals and style, all with the convenience of a passive ETF built by professional analysts with decades of experience.
Learn more about these “Foolish” ETFs.
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Disclaimer: Please be advised that alternative investments carry a risk of monetary loss. Neither Benzinga nor its staff recommends that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. All information contained on this website is provided as general commentary for informative and entertainment purposes and does not constitute investment advice. Benzinga will not accept liability for any loss or damage, including without limitation to, any loss of profit, which may arise directly or indirectly from use of or reliance on this information, whether specifically stated in the above Terms of Service or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.
