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Beyond Meat (NASDAQ:BYND) aims to create “delicious plant-based” burgers, beef, sausage and more by using only plant-based ingredients. This is its way of addressing 4 global issues: human health, climate change, constraints on natural resources and animal welfare. Its research shows that a Beyond Burger uses drastically less water, land and energy than a beef burger, while also generating fewer greenhouse gas emissions.
While Beyond Meat is not alone in this mission of creating a tasty vegan burger, it is currently one of the leading companies in this emerging and trendy market. Let’s take a look at how you can invest in Beyond Meat and buy Beyond Meat stock.
How to Invest in Beyond Meat
- Pick a Broker
The first step for investing in Beyond Meat is to use a brokerage. You will not be able to invest directly with the company. The best brokerages usually have the lowest commission but also have features that support you with research and education, helping you make smarter investment decisions.
- Evaluate Different Brokers’ Trading Platforms
Most online brokers offer their customers a virtual or demo account to evaluate their platform and practice trading without committing any funds. You can open accounts like this with as many brokers as you want to see how well each trading platform fits your needs. Remember, trading platforms vary from broker to broker, and some include features you will not find with others.
- Fund your Trading Account
In order to purchase BYND stock, you must deposit funds into a trading account. Depending on how much you budget for your stock purchase, you should deposit at least that amount into the trading account and/or the minimum deposit amount required by the broker, whichever is greater.
Keep in mind that each broker has its own rules for deposits and withdrawals. Most take credit cards and bank transfers for deposits, so make sure you have access to the right method for making deposits.
- Buy Beyond Meat Stock
Now, put in a bid in for BYND stock. Hopefully, you’ve done enough trading in the demo account to know how to enter a buy order.
You may also want to closely watch BYND stock to get a feel for the market and determine an optimum price to buy at.
Another good idea is to check the news. News can often affect the price of BYND stock and could provide a buying opportunity or signal that better levels may occur in the future.
A good way to determine a price level to purchase Beyond Meat stock is to analyze the stock with technical analysis to get a sense for the best entry price and time to buy. Once you have decided on the level, you can enter a bid either at the market or at the lower price level you think best.
Pros and Cons to Investing in Beyond Meat
First mover advantage: While there is competition, Beyond Meat is the first company to introduce plant-based burgers in the growing vegan marketplace. For many vegetarians and vegans, it’s hard to forget that time you bit into a Beyond Meat burger and experienced that smoky, meaty taste and saw the red “blood” drip onto the plate. This kind of innovation definitely makes an impact on the public, which in turn makes investors hungry for more.
Vegan market booming: Veganism is becoming more and more popular, with it being mainstream in a lot of major cities. The global vegan food market is estimated to be worth $24.3 billion by 2026, growing at a compound annual growth rate above 9.1% over the forecast time frame. It’s safe to say that veganism is here to stay.
It’s a trend. Many financial experts are wary of Beyond Meat’s sudden success in the stock exchange. They are comparing it to similar food products that were deemed “the next best thing” only to slowly lose the public’s interest. The fact that Beyond Meat’s vegan patty costs almost triple that of a regular meat patty may prove to be not sustainable for the average consumer.
It has competition. Even though Beyond Meat is the first of its kind, it has definitely inspired competition. And some of its competitors may soon steal its spotlight. This includes Impossible Burger, which is already available in many restaurants and Tyson, the world’s largest meat manufacturer.
History of Beyond Meat Stock Price
Beyond Meat entered the market in May 2019, boasting an initial $65 stock price. It seemed like this was just the type of company that investors were hungry for and many took a big bite out of Beyond Meat’s plant-based product right away. Within 3 months, Beyond Meat saw its stock rise to $234 at its peak in July 2019. This made it one of the hottest and juiciest stocks of 2019.
But this healthy honeymoon didn’t last too long. By August, the stock price had dropped to $144, losing almost half its value even quicker than its rise to the top. While financial experts can’t pinpoint the exact reason for this sudden drop, many are pointing toward big-name competitors with cheaper priced stocks and products. Over the course of time it’s questionable if Beyond Meat will be able to keep up with names like Nestle and Tyson, even if Beyond Meat was the trendsetter at the time.
More recently, in January 2021 Beyond Meat shares are trading higher after the company announced a joint venture with PepsiCo, Inc. (NYSE: PEP) to develop, produce and market snack, beverage products made from plant-based protein.
How to Choose the Best Broker for You
Knowing when to buy stocks, how long to keep them and sell off often requires expert management. That’s when finding a good broker comes into play. Benzinga recommends researching a few brokers to see if their style and experience align with your goals. It’s worth the time and legwork to investigate; their expertise will save you money and time and ultimately give you peace of mind. Here are some of our favorite brokers:
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