Best Facebook Ads Courses

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Contributor, Benzinga
Updated: September 23, 2020

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You can use Facebook ads to gain more visibility for your business, attract warm leads and increase sales. But there’s a lot to learn about the tool, and maybe you have no idea where to start. 

Consider an online course to show you the ropes. There are Facebook ads courses for all skill levels and budgets, and you can learn everything you need to know to start using the tool effectively in record time. 

Benzinga is here to help you find an option that’s a good fit. 

Quick Look: Best Facebook Ads Courses

Take a quick glimpse at Benzinga’s top picks: 

What Makes a Facebook Ads Course Great?

Wondering what makes a Facebook ads course worth your time and money? Before you select a class, evaluate these factors. 

Includes Supplementary Resources 

The best Facebook ads courses are taught by subject-matter experts who’ve gotten the results you’re seeking and know which resources you need to succeed. Look for classes from instructors that provide supplementary readings, downloadables or quizzes to help you fully grasp and implement the material. 

Affordable 

It’s unnecessary to spend a fortune on a Facebook ads course to acquire the skills and knowledge you need. Several affordable and free options will yield the same outcomes. Only consider classes that fit your budget, and start with free selections if money’s really tight. 

Self-Paced

You can watch several video lectures on Facebook ads, but you won’t know which strategies will work for your company until you try them out. So, it’s best to go with a self-paced course that allows you to work when it’s convenient and try out tactics as you go along without feeling rushed to reach the finish line. 

Our Top Picks

We’ve conducted hours of research to compile our list of the best online Facebook ads courses. Our top selections are from LinkedIn Learning, Skillshare and Udemy and feature detailed instruction from accomplished professionals.

Below, you will find Benzinga’s top picks organized by skill level — beginners, intermediate students and advanced students. We’ve also included a description and enrollment fee for each class to help you make an informed decision.  

Facebook Ads Courses for Beginners

Start with these courses if you’re new to Facebook advertising. 

The Complete Facebook Ads Course – Beginner to Advanced

All Levels • 47 videos • 5.8 hours
The Complete Facebook Ads Course – Beginner to Advanced
securely through The Complete Facebook Ads Course – Beginner to Advanced's website

1. The Complete Facebook Ads Course – Beginner to Advanced by Udemy 

Who it's for: Beginners

Price: On sale 

This popular introductory course from Udemy teaches you everything you need to know to effectively use Facebook advertising. It’s ideal for entrepreneurs, bloggers, social media managers and consultants, small business owners and anyone else seeking ways to increase their earnings using Facebook ads. 

You will learn how to generate leads to boost monthly sales, minimize ad costs with advanced targeting features and so much more. Facilitators Daragh Walsh and Rob Percival also shed light on costly mistakes you should avoid as a beginner and what it really takes to launch a successful Facebook Ads Business. 

The Complete Facebook Ads Course – Beginner to Advanced includes 5 modules: 

  • Introduction 
  • Facebook Ads for Beginners
  • Facebook Ads for Intermediates
  • Advanced Facebook Advertising
  • Next Steps 

Register today to unlock 6 hours of on-demand video, 3 articles and 1 downloadable resource. You will also receive a certificate of completion when you finish the course. 

Enroll now

2. Advertising on Facebook by LinkedIn Learning 

Who it's for: Beginners

Price: Included with the monthly membership 

In just 1.5 hours, you can learn the essentials of Facebook advertising. Social media strategist and viral marketer Megan Adams teaches you how to expand your reach and level up your brand using the social media tool.

Advertising on Facebook consists of 5 core modules:

  • Facebook Advertising Overview
  • How Facebook Ads Work 
  • How to Create Facebook Ads
  • View Your Advertising Data
  • Implement Best Practices 

It includes lessons on crafting meaningful campaigns that coincide with your business goals, writing the perfect ad, developing your budget, boosting posts and utilizing select tools to get the results you want.

Enrollment is free with a monthly LinkedIn membership. Not yet a member? Sign up for a 1-month trial to access the course for free. 

Enroll now.

3. Facebook Ads for Beginners: Grow Your Audience by Skillshare 

Who it's for: Beginners

Price: Free

Facebook Ads for Beginners: Grow Your Audience is the perfect course if you're new to Facebook ads and you want to set up your Facebook ad campaigns for success. It’s designed for busy bloggers, creatives, small business owners and startups. 

Social media and digital marketing strategist Lauri Wang provides in-depth instruction through 15 video lessons: 

  • Introduction 
  • Welcome to the Facebook Training!
  • How This Course is Structured
  • Why You Need to Use Facebook Ads
  • Facebook Ad Terminology You Need to Know
  • A First Look at the Facebook Ads Platform
  • Different Types of Facebook Ads
  • Facebook Ads Structure
  • Closing Your First Ad Campaign
  • Identify Your Target Audience
  • Setting Up Your Budget
  • Design Your Facebook Ad
  • Your Facebook Ad Copy 
  • Optimize Your Facebook Ad 
  • Conclusion and Congrats! 

It’s free to enroll when you sign up for a Skillshare trial. 

Enroll now

Intermediate Facebook Ads Courses

If you have some Facebook advertising experience under your belt, these intermediate courses may be a good fit. 

Facebook Ads for E-Commerce: The Complete Guide

Beginner • 154 videos • 10 hours
Facebook Ads for E-Commerce: The Complete Guide
securely through Facebook Ads for E-Commerce: The Complete Guide's website

4. Facebook Ads for E-Commerce: The Complete Guide by Udemy 

Who it's for: Intermediate students

Price: On sale 

Facebook Ads for E-Commerce: The Complete Guide is led by accomplished Shopify and dropshipping entrepreneur Adam Reed. He shares practical tips and strategies to help you achieve massive results with Facebook ads. 

This Udemy bestseller features lessons on a host of pertinent topics, including the structure of Facebook ads, the audience insight tool, building custom and lookalike audiences, reporting tools and more. You’ll also find 3 case studies that demonstrate the key concepts presented throughout the course. 

Take advantage of the promotional pricing by enrolling today. You will get instant access to 10 hours of on-demand video and 9 articles to ensure you fully grasp the material. 

Enroll now

5. Marketing on Facebook: Managing a Company Page by LinkedIn Learning 

Who it's for: Intermediate students 

Price: Included with the monthly membership 

Interested in learning how to optimize your company’s performance with Facebook ads and a host of other tools the social media platform has to offer? Look no further than this intermediate course from LinkedIn Learning

Marketing on Facebook: Managing a Company Page is taught by Kristy Dalton, CEO of Government Social Media. She explores tactics the professionals use to earn more visibility on Facebook through engagement. It involves the following segments: 

  • Page Administration 
  • Content Strategy 
  • Increasing Page Reach 
  • Strengthening Your Community
  • Selling on Facebook
  • Assess and Improve Page Performance

Instruction is provided through a series of video lessons. You will also take 6 chapter quizzes to assess your comprehension of the material. 

You can enroll for free with a monthly LinkedIn membership or sign up for a free 1-month trial to get started right away. 

Enroll now

6. Scale Your Business with Facebook Ads. Lessons from Spending $150 Million by Skillshare 

Who it's for: Intermediate students 

Price: Free

Growth marketer Jack Paxton brings you this impactful course on leveling up your business with Facebook ads. In just 34 minutes, he walks you through a proven strategy that helped him succeed in the industry. 

Scale Your Business with Facebook Ads. Lessons from Spending $150 Million minutes and includes these powerful lessons: 

  • Why You Should Use Facebook Ads to Scale
  • Intro to Facebook Ad Accounts
  • The Profitable FB Ad Account Setup 
  • How to Create Converting Ads
  • Setting Up the Bottom of the Funnel
  • Setting Up the Top of the Funnel
  • How to Find Converting Audiences
  • Optimizing Top of the Funnel Campaigns
  • Optimizing Bottom of the Funnel Campaigns 

What makes this course even more appealing is that you can apply the tips and get results, regardless of your company’s budget. Plus, you will receive real-life examples, instructions, guides and checklists to ensure you’re using the strategy correctly. 

Get started today for free with a Skillshare trial. 

Enroll now

Advanced Facebook Ads Courses

Seasoned social media marketers who use Facebook advertising will find these courses useful. 

7 ADVANCED Facebook Marketing Strategies That The Pros Know!

All Levels • 8 videos • 0.8 hours
7 ADVANCED Facebook Marketing Strategies That The Pros Know!
securely through 7 ADVANCED Facebook Marketing Strategies That The Pros Know!'s website

7. 7 Advanced Facebook Marketing Strategies that the Pros Know! by Udemy

Who it's for: Advanced students 

Price: On sale 

Tired of the same advice on optimizing Facebook ads? If you have some experience using the tool and want to try out more advanced strategies that the professionals use to boost outcomes, consider this high-rated course from Udemy. 

7 Advanced Facebook Marketing Strategies That The Pros Know! features the following lectures:  

  • How to Get Insanely Cheap Results on Facebook
  • How to Capture All Website Visitors and Re-Target Them on Facebook
  • How to Discover New Audiences to Target on Facebook
  • How to Remarket to Previously Engaged Audiences on Facebook
  • The One Free Mobile App to Make Awesome Videos
  • How to Make Dark-Posted Ads from Your Page But Not on Your Page
  • How to Create Look-a-Like Audiences of Existing Fans/Customers 

It is currently being offered at a discounted rate. Enroll today to unlock 1 hour of on-demand video and 1 downloadable resource. Also, know that the course comes with a 30-day money-back guarantee if it doesn’t quite fit your needs. 

Enroll now

8. Advertising on Facebook: Advanced by LinkedIn Learning 

Who it's for: Advanced students

Price: Included with the monthly membership 

Move beyond the basics of Facebook advertising with this advanced course from LinkedIn Learning. It is also facilitated by Megan Adams and includes a little over an hour of instruction on effective ways to get even bigger results in your business through Facebook ads. 

Advertising on Facebook: Advanced includes 5 modules: 

  • Business Manager
  • Manage Ads and Campaigns
  • Facebook Pixel 
  • Custom Audiences
  • Advanced Advertising Techniques 

You can start working through the course today in just minutes. The enrollment fee is waived if you have a monthly LinkedIn membership. But don’t worry if you’re not a member — you can still access the course for free with a 1-month trial membership.

Enroll now

9. Facebook Ads and Facebook Marketing Mastery Guide 2020 by Skillshare

Who it's for: Advanced students

Price: Free

Take advantage of all the perks Facebook ad has to offer your business. This free class from Skillshare will show you how. 

Facebook Ads and Facebook Marketing Mastery Guide 2020 includes 48 lessons jam-packed into 11 hours of video that teach you how to improve your conversion rates and make more sales. You will also learn how to reduce your ad spend, implement every type of Facebook ad and still get results, identify new markets on Facebook and so much more. 

Instruction is provided by Facebook Ads expert Justin O’Brien. He’s helped over 200,000 students and 500 Facebook Ads Marketing Agency clients get results in their business.

Enroll now

Get Started with a Facebook Ads Course

Let Benzinga help you take the guesswork out of finding the most suitable Facebook ads course. Take a look at our top recommendations and identify options that fit your skill level and budget. It only takes a few minutes to sign up. You can enroll with confidence, knowing you will get the most from your online learning experience. 

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