Does RetailMeNot Deal Read Through For Comparable Peers?


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Online coupon company RetailMeNot Inc

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(NASDAQ:SALE) announced Monday after the market close a deal to be bought by Harland Clarke Holdings, a marketing services company, for $11.60 per share in cash.

Zeroing In On Competition

Loop Capital Markets said in a note Tuesday it views Groupon Inc (NASDAQ:GRPN) as the nearest comparable, with the latter trading at 0.5 times enterprise value/sales and 6.7 times EV/EBITDA and 30.5 times P/E on its 2017 estimates. The firm noted that Groupon's market cap

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was $2.3 billion compared to RetailMeNot's proposed acquisition price of $630 million.

Analyst Blake Harper said Quotient Technology Inc (NYSE:QUOT) is also frequently compared to RetailMeNot. However, the analyst is of the view that Quotient's Retailer iQ service, data assets and business model are the primary revenue drivers, possessing a different business model than RetailMeNot.

"QUOT is trading at 2.1x EV/Sales, 15.0x EV/EBITDA, and 27.3x P/E," the analyst said.

Deal: The Ideal Outcome

Loop Capital Markets believes the deal, which is priced at a 50 percent premium to Monday's closing price and a 36 percent premium to the average closing price for the past 60 calendar days, is an ideal outcome at this point.

"Based on yesterday's closing share price of $7.75, SALE is down almost 17 percent YTD and is down over 63 percent from its $21 per share IPO in 2013," the firm said.

The firm also referred to the company's struggling transition to mobile business.

"We believe RetailMeNot will benefit from HCH's expertise in payments, research & analytics, marketing and retailing products, helping it to process its promotional coupon ads with greater efficiency and accuracy," the firm concluded.

Based on the offer price, Loop Capital Markets raised its price target for the shares of RetailMeNot to $11.50. The firm rates the stock a Hold.

At Time Of Writing

  • Groupon shares were up 0.27 percent at $3.76.
  • Quotient Technology was surging up 7.98 percent at $10.15.
  • RetailMeNot was soaring 49.03 percent at$11.55.
Related Links:

Loop Capital On RetailMeNot: 'Waiting For In-Store,' Starts At Hold Physical Retail Isn't Dying: Here's How To Play It


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


Posted In: Analyst ColorNewsPrice TargetReiterationM&AAnalyst RatingsMoversTechGeneralBlake HarperHarland Clarke HoldingsLoop Capital Markets