Super Bowl LV TV Rating Hits 13-Year Low, Sets Streaming Record


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


A Super Bowl played during the COVID-19 pandemic was difficult to predict ratings with people not throwing as many parties or going to bars. 

What Happened: Super Bowl LV featuring the Tampa Bay Buccaneers and Kansas City Chiefs had an average of 96.4 million viewers on television and streaming platforms, according to Nielsen.

ENTER TO WIN $500 IN STOCK OR CRYPTO

Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!

The viewership hit a 13-year low, down 9% from last year’s Super Bowl average of 102 million viewers. Ten of the last 11 Super Bowls had viewership of over 100 million. The previous low from the last ten years was 98.2 million in 2019.

The good news in the ratings figures were the streaming viewership, which hit a record. Super Bowl LV was the most live-streamed NFL contest ever with 5.7 million viewers on average, according to Axios. Streaming viewership was up 65% from last year’s Super Bowl.

Related Link: 5 Things You Might Not Know About Tom Brady

Why It’s Important: The results are an estimate of the average viewership during Super Bowl LV. This year’s game may have been tough to provide data for with restaurants and bars not airing the game and it being harder to track how many people were watching in each household.


Want Private Access to Benzinga Analyst?

Check out the latest strategies our team of experts are using every week so that you can always adapt to the market like the pros!—Get FULL Access to This Week's Webinar Here.


The game resulted in a blowout with the Buccaneers winning 31-9 and viewership typically fades if the game isn't close. A close game can result in more viewers tuning in late in the second half if they weren’t watching previously.

Streaming data from Sportico’s Eben Novy-Williams shows that the streaming figures could help several companies that had a strong share of the game. Roku Inc (NASDAQ:ROKU) and Amazon.com (NASDAQ:AMZN) led the way with 41% and 24% share, respectively, of streaming viewership. Apple Inc (NASDAQ:AAPL) had a 12% share for streaming with its AppleTV. Samsung ranked fourth with a share of 8%. Video game services from Sony Corp (NYSE:SNE) and Microsoft Corporation (NASDAQ:MSFT) each had 4% market share.

Impact On CBS: The 91.6 million viewers could be a disappointment for ViacomCBS Inc (NASDAQ:VIAC), but the company will still see a windfall of revenue from the low viewed Super Bowl. Thirty-second commercials commanded a record $5.5 million for the big game.

ViacomCBS was also able to promote its upcoming streaming service Paramount+ during the big game, which could lead to strong initial reception and brand awareness.


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


Posted In: NewsSportsTrading IdeasGeneralAppleTvPlayStation 5Sporticostreaming stocksSuper BowlSuper Bowl LV