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Twitter Inc (NYSE:TWTR) announced a new partnership Thursday with the professional e-sports league Overwatch League.
What Happened
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As part of the multiyear agreement, Twitter will broadcast near-real-time video highlights on its platform starting with the Overwatch League All-Star Weekend this weekend, according to a joint press release. Highlight clips from every match throughout the regular season, playoffs and Grand Finals will be broadcast.
Why It's Important
The collaboration between Twitter and Overwatch "breaks new ground" in terms of creative programming and video-on-demand content, the press release said.
"From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged," said Daniel Cherry, vice president and chief marketing officer for Activision Blizzard, Inc. (NASDAQ:ATVI) Esports Leagues. "That's why we are particularly excited to announce this collaboration, beginning with the Overwatch League's All-Star Weekend."
Twitter is where Overwatch League conversations occur, said Rishi Chadha, the social media platform's head of gaming partnerships.
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"Overwatch League is one of the most tweeted-about e-sports leagues on the platform, and this partnership will bolster that conversation."
What's Next
The agreement calls for the creation of a "Watchpoint," a weekly preview show covering Overwatch League matches.
The show will stream live on Twitter through "@overwatchleague" and provide fans with stats, predictions, analysis and more.
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Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.